You need to know some things if you want to start your own brewery. It's not simple, but it can be worth it. Making a business plan is the first thing you need to do to start a brewery. Your vision, purpose, and core values will be written down here. It also helps you determine how big your business is and what kind of people you want to reach.
It's essential to hire a lawyer with knowledge of brewery law because breweries can be complicated businesses. Having an experienced lawyer on your side will help ensure that all of the legal aspects of starting a brewery are taken care of quickly and correctly, so you can focus on making and selling beer and taking care of customers.
Make a clear business plan before you start your business. This will include a summary of the company, a description, the structure of management and ownership, and financial forecasts.
If you want to get money for your company, you also need a business plan. This will help you make a solid pitch to investors and show them how your business could grow.
In addition to money, you'll need the proper licenses and permits to run your brewery. These can be expensive and hard to get, so starting the process early is important. Also, you might have to pay federal and state taxes.
Whether you want to start a small or a big industrial brewery, you'll need the right tools to get started. Having the right brewing tools is essential if you want to make sure you can make enough beer to meet demand and make money.
What equipment you need to buy will depend on what kinds of beers you're making, how much room you have, and how many beers you expect to make. To get your business up and running quickly and smoothly, you need the right size and quality of brewing tools.
Equipment is also one of the most expensive things you'll buy for your new brewery, so you'll want to ensure you have enough money to buy and keep it. Brewers have a lot of ways to get money, like standard lines of credit and specialty lines of credit. Keeping your startup costs low will help you take on less risk as you build the business plan for your brewery.
A good marketing plan is the best way to start a brewery that does well. You can get your beer in front of people who will love it and return for more if you have the right tools.
To market your business well, you need a good website and social media accounts that connect with the people you want to reach. You should also use apps like Untappd that are made for your business to boost engagement.
This can be used to advertise events, group releases, etc. It's a great way to show your regular beer drinkers that you care about them and connect with them.
Working with local celebrities is another way to spread the word about your brand. You can work with a chef, singer, or another well-known person in your area to promote your brand and let their fans know about new beers. This will make a big difference for your business in the area.
Breweries are complicated businesses that need committed staff who know how to work together to reach their goals. The people who work in a brewery can make or break it, so finding and hiring the best people you can be is essential.
A Director of Sales is one of the most important jobs you'll need to fill. This person works with distributors to ensure your beers are sold and delivered to your buyers.
This role must also be able to set and handle sales goals for the whole sales team and hold them accountable for meeting those goals. You'll need a sales leader for your brewery who has built and grown their own sales teams, has excellent relationships with distributors, and can inspire reps to reach their goals.
This job is also in charge of keeping an eye on quality, so a background in science is preferred. This person will take beer samples at every step of the brewing process and make programs for taste analysis to ensure that each beer is the best it can be.
